Email: The "Adflation" Antidote
In just a few clicks you’re in front of thousands of leads so warm you’d think they were just out of the hot tub, on a platform that 99% of Americans check every single day.
In the age of “adflation,” with A.I. powered competitors launching every day, eCom brands need a back end system for cheaply converting leads and profitably increasing LTV.
On average, email marketing earns $36 for every $1 spent, and top brands are pulling 30-50% of their revenue just from email.
If you're not there yet, good. It means you have room to grow.
Hi, I'm Luke!
I’m not a giant agency, and I don’t pretend to be.
In fact, I believe that’s my biggest strength.
I may not have hundreds of flashy case studies to decorate my website, or millions in revenue generated to show off on my socials.
But I’m also not going to hype you up, make exaggerated promises, and bait you into a contract when I haven’t even seen your back end.
And I’m definitely not going to pawn you off onto some junior account manager in Tajikistan.
It’s just me.
At my computer, fueled by a vested interest in your success, working into the night to scale you as fast as humanly possible.
I have no wife. I have no kids. I have no roommates. And I have no problem working until 4am to make sure revenue keeps climbing.
And I want to be part of your team.
⭐⭐⭐⭐⭐
"From the very first month, our already thriving business saw a 50% increase in sales–without any additional effort on our part!"
Katherine N.
Katherine Haircare
How it Works
I keep it simple, transparent, and fast.
1
Analyze (Days 1–5)
🌴 Quick 15-minute call to understand your goals
🌴 Access to your Klaviyo + Shopify backend
🌴 Deep audit (10+ hours analyzing emails, deliverability, brand, audience, traffic, etc.)
2
Propose (Day 5–7)
🌴 I deliver a 20+ page strategy document with tactics and earnings estimate
🌴 Keep the document, you can either do it yourself or have me do it for you
🌴 Zero pressure to hire me
3
Execute (If you say yes)
🌴 I write, design, and implement the entire system myself
🌴 Popup, all flows, deliverability fixes, etc.
🌴 Ongoing testing & optimization
🌴 Ramp up campaigns
⭐⭐⭐⭐⭐
"Luke's copywriting skills are unparalleled, driving engagement and conversions through the roof."
Jorge Arredondo
Lou Square
Case Study Highlights
Lou Square
Where They Were:
❌ No lead magnet
❌ 2 default automations
❌ Stagnant list
What I Did:
🌴 Strategized lead mag
🌴 Full-suite automation
🌴 Built popup form
What Happened?
✅ 553% YoY email revenue
✅ 10x list size in 9mo
✅ Doubled first-time purchases
Katherine Haircare
Where They Were:
❌ Weak lead magnet
❌ 3% welcome CVR
❌ Plain-text emails
What I Did:
🌴 Tested new lead mag
🌴 Fully designed automations
🌴 A/B tested emails & popup
What Happened?
✅ Doubled opt-in rate
✅ 5xed welcome flow revenue
✅ Grew despite traffic drop
⭐⭐⭐⭐⭐
"I’ve tried working with many people like Luke over the years, but no one else comes close."
Steve Maxwell
Bailey Line Road
Pricing
100% Results Based
I want a vested interest in your success.
I do not want to make any money unless I make you money.
But at the same time…
If I make you a ton of money, I want to make a ton of money.
Simple, straightforward, fair, and risk free.
Typically, I work in the 10–20% of Klaviyo attributed revenue range.
But every brand is different.
Margins, goals, and complexity all factor in.
That’s why we’ll figure out the fairest deal only after I understand your margins and map your earning potential.
Are We a Fit?
This is NOT For You If:
❌ You want a giant, slow-moving agency with their own agenda
❌ You want unrealistic guarantees before we even meet
❌ You look for quantity over quality in a marketer’s portfolio
❌ You think email is a "set it and forget it" channel
❌ You can’t handle short-term tests for long-term gains
F.A.Q.
🌴 How is Shock Copy different?
You’re not getting an “account manager.” You’re getting me. The guy doing the audit, writing the strategy, building the flows, sending the campaigns. Radical transparency. Complete accountability. No middlemen.
🌴 What services do you offer?
Full-suite Email and SMS marketing for eCommerce. From lead generation to post-purchase. Strategy, writing, design, Klaviyo builds, testing—all done by me.
🌴 How often will you send campaigns?
Typically 3–4 per week. Enough to stay top-of-mind without burning out your list. All content and cadence tailored to your brand and audience.
🌴 What does pricing look like?
Results-based. Usually 10–20% of new revenue, depending on your margin and scale. Zero risk to you.
🌴 Do you guarantee results?
The reality is that nobody can guarantee exact revenue numbers without seeing your back end. Traffic source, audience sentiment, and funnel structure are all unseen elements that factor in. Your strategy doc will include a potential earnings estimate, but I won't make false promises. And you won't pay if you don't earn.
🌴 How much could I expect to earn from email?
eCom brands generate an average of 30% of their revenue from email. I aim for 40% to 50%, but I won't make any estimates until I've seen what you're working with. If you have a popup and flows set up, optimization can bring in an extra 10-20% in revenue. If you're starting from scratch, 30% growth is a safe prediction.
🌴 Why hire me instead of an agency?
Agencies come with contracts, retainer fees, and overhead that results in slow output and sluggish adaptability. They juggle dozens of clients and their #1 goal is making themselves money. With me, you’re getting someone who can handle strategy, copywriting, design, and data analytics to keep your strategy tight and executed with speed.
🌴 How fast will I see results?
That’s what I love about email. Results typically show within 24hrs of launching a flow. Once your full automation suite is set up, you’ll see a noticeable difference in 1-2 months. Results vary depending on many factors, that’s why I always require a deep audit before making estimations.
🌴 Why should I prioritize email at all?
You can continue to pay for the same traffic over and over, converting 1% and losing 99%, just to pay for them again. Or you can “save them for later” via email and increase your ROAS on the back end. One of my clients has 54% of revenue coming from email. Without email, they’d literally be half of what they are.